Discover the Nutraceutical trends 2025 to Build a better you – Inside out!
In recent years, the health and wellness industry has seen a remarkable surge in the popularity of supplements. People, especially women, are increasingly turning to these products to enhance sleep, appearance, and energy levels. At IMCD, we believe in a holistic approach to health, combining efficacy with customer-centricity.
This year, we present our three trend themes, designed to support in every aspect of life: Women's Health, Energy & Aesthetics
Women’s health - Feel a better you
- 45% of women use supplements to support hormonal health.
- 40% of women consider mental health an integral part of overall wellness and use supplements to manage stress and mood swings.
Women's health supplements are evolving towards holistic, science-backed solutions. Many women are using supplements to manage hormonal imbalances, fertility, and reproductive health simultaneously. Personalised supplements tailored to individual hormonal profiles are gaining popularity, moving away from the one-size-fits-all approach. IMCD has developed several solutions to address key health concerns with tailored options for every stage of a woman's life.
Aesthetics - Glow a better you
- The global beauty supplement market is expected to reach $10.8 billion by 2027.
- 38% of women use supplements to enhance their skin health, and 31% for hair growth.
Cosmeceuticals are now mainstream, helping men and women enhance their beauty from within. The market is expanding, with products aimed at improving skin elasticity, hair growth, and nail strength. Longevity is closely linked to aesthetics, with antioxidants for cell protection and increased energy contributing to a more vibrant appearance. Today, there is a significant shift in consumer attitudes towards traditional skincare and beauty regimens, seeking internal solutions for external beauty concerns. IMCD has created solutions for unlocking beauty secrets in unexpected places.
Energy - Fuel a better you
- 25% of global consumers use energy supplements daily
- Over 13% of people experience daily fatigue
Energy and sleep support supplements are in high demand as lives become faster and busier. Many are turning to supplements to improve hydration and maintain energy levels. Products that support restfulness and offer both energy and stress-relief benefits are trending. IMCD has developed solutions that power up the body and mind with functional ingredients that enhance performance and vitality.
Looking Ahead:
By 2027, individualised formulas tailored to genetic, lifestyle, and hormonal profiles will dominate the market. Transparency in sourcing and labelling is also crucial, with a growing demand for clean-label, sustainable, and ethically made products. By staying informed about these trends, we can make empowered choices to support health and a healthy lifestyle.
Join us in our quest to build a better you!
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